Kia Stinger — The awakening of a sports car dream.
The Stinger is an absolute pacemaker for Kia’s brand that calls for a campaign that knows how to keep up: A roadtrip of epic proportions.
- User Experience
- Social Media
Zooming in: A driver and his Kia Stinger on a year-long journey through Europe, checking off his wish list mile by mile.
Viewers could take part in the journey, talking to the driver via AI chatbot and becoming a featured protagonist of one of the campaigns episodes.
On the campaign website visitors could interact with the car and its features via immersive videos, discovering the Stinger from every possible angle.
Facts, facts, facts:
- Red Dot Award – Communication Design
- Facebook Success Story
- Over 400 million impressions.
- Over 1 million website visits.
- Roll-out in over 20 European markets.
- New positioning of Kia as a modern, design-driven brand.
- First use of chatbots for Kia.
- INNOCEAN Worldwide Europe / Kia Motors Europe
- Campaign Ideation / Creative Direction / Microsite / Development / Digital Strategy / Motion Design / Social Marketing & Content / Online Advertising / Facebook Chatbot