Bilstein 360° 4D-Drift-Simulator – Come for the exhibition, leave with a face lift.

  • Virtual Reality
  • 4D Motion Platform
  • Space & Design
  • Messe
  • 360° Video Production
  • Brand Experience
  • Automotive
  • Oculus Rift

thyssenkrupp BILSTEIN is known around the world as the embodiment of precision and innovation in undercarriage technology. A feature that likely to be overshadowed by flashy rides at Motor Shows. Unless visitors experience its impressive performance first hand: With the first 360° VR 4D drift simulator in the world.

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At the exhibition booth, visitors take the passenger seat of a Nissan 200SX S13 chasing the limits of driving physics at the infamous Nürburgring racetrack. A perfect synergy of computer-controlled motion platform, Oculus Rift VR goggles and Surround Sound creates a breathtaking performance for the whole body.

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The result: An impacting brand experience that turns a seemingly unremarkable product into the guaranteed highlight of any Motor Show.

    • First 360° 4D Drift Simulator in the world.
    • 99,9% realistic driving physics.
    • Audience magnet at automotive exhibitions.
    • Free media and press-coverage.
    • Thousands of fascinated visitors.
    • Lasting brand impact.
  • Client:
    SNOOK Frankfurt / thyssenkrupp BILSTEIN
  • Industry:
    Automotive
  • Services:
    360° Video Production / Art Direction / Motion Design / Post Production / VVVV Development / Creative Direction
  • Year:
    2016 - 2017